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the timeless trend of customization

Customization and personalized products: the future of retail. 

By Caroline DeCarlo

July 19, 2018

With the growing impact of social media and the influencers that set standards for fashion, food, travel, beauty, and nearly everything else imaginable, trends have begun to catch like wildfire. While everyone loves to sport the latest trends, it is becoming increasingly more difficult to remain unique among all the sameness.

The recent trend of product customization allows consumers to adhere to popular styles while expressing their personality and sense-of-self. According to a study conducted by KPMG, three out of five consumers who have already bought an individualized product plan on purchasing more custom items in the future, and from the consumers who have not yet purchased customized products, they plan to do so in the near future with 43 percent hoping to see more customizable offers from companies. Furthermore, 55 percent of consumers who have bought customized products in the past were willing to pay a higher price than they actually did.  

Through KicksBySammy, clients are able to customize on-trend products and tailor them to their personal style. Over the years, KicksBySammy has seen trends come and go with the requests for new and different custom products with each passing season. CEO and Creative Director Samantha recalls the most commonly requested custom items since the birth of KicksBySammy.

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2013 - 2015 

What was trending: Keds, Vans, Snapback Hats, Low-Top Converse

When KicksBySammy first started, most custom designs were college themed. With a very limited spirit-wear market, people turned to KicksBySammy for personalized and spirited tailgate items.

Reese Witherspoon  

Vans Classic Slip-Ons 

KicksBySammy's Custom-Designed Vans Classic Slip-Ons 

2016

What was trending: Patch designs on High-Top Converse and Ugg Products & Custom Canvases

In addition to college themed designs, clients began requesting products designed for every-day wear. Simple designs with a pop of color became a staple for KicksBySammy. Additionally, KBS was inspired by clients to launch completely custom pop-art canvases for home and office decor.

Lily Aldridge

Nike Air Force 1s

KicksBySammy's Custom-Designed Nike Air Force 1s

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2017

What was trending: Custom Art for Events (Bat Mitzvahs, Weddings, Corporate events)  &  Promotional Products and Client Gifting

As the trend of customization progressed from consumers to corporations, requests for both corporate and personal event art increased drastically. KicksBySammy spent a majority of 2017 working on mass produced and large-scale custom projects for a variety of clients.

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KicksBySammy's custom Bat-Mitzvah decor, complete with all of Bat-Mitzvah girl Lily's favorite designs and images that reflect her passions.

CBRE's custom KicksBySammy window display at one of their Chicago retail locations.

A happy KicksBySammy customer upon receiving a custom canvas as a gift from a friend.

2018

What was trending: Pumas, Adidas, Pop-Art Style, Adding Names

KicksBySammy continued to expand vertically and exponentially increase sales with the broad selection of products available in both fully custom and generic designs.

Custom artwork is truly a style that will never fade in popularity, as it can be applied to nearly every product that consumers enjoy. Bringing one’s own sense-of-self to their products is a concept that will truly always be on trend.

CUSTOM PROJECT INQUIRIES? EMAIL KicksBySammy@gmail.com

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